सुलभाः पुरुषा राजन् सततं प्रियवादिनः।
अप्रियस्य च पथ्यस्य वक्ता श्रोता च दुर्लभः॥३-३७-२॥
— वाल्मीकिरामायणम् अरण्य काण्ड ३७-२
sulabhāḥ puruṣā rājan satataṁ priyavādinaḥ|
apriyasya ca pathyasya vaktā śrotā ca durlabhaḥ||3-37-2||
— vālmīkirāmāyaṇam araṇya kāṇḍa 37-2
It will always be easy to get people who talk pleasantly, Oh, King!
But it is impossible to get them who talk judgementally and give suggestions that may be apparently insipid, but that are recuperative, more so, it is impossible to get listeners of such advices.
This was part of Maricha’s counsel to Ravana, advising him against abducting Sita.